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Free Digital Branch Score

Get your Digital Branch Score in 60 seconds.

See how well your credit union's online presence attracts, serves and converts members, scored out of 100 across the six areas that matter most.

  • Website performanceFast, secure and built for phones
  • AccessibilityUsable by every member (WCAG 2.1 AA)
  • Search visibilityFound for rates, loans and “near me”
  • Branch listingsCorrect details on maps and directories
  • Reviews & reputationRecent, positive reviews, with replies
  • Social & contentActive channels and fresh content

Score your digital branch

Free. No email needed to see your score.

We use your ZIP to check local search and reviews near your main branch.

What your score looks like

An example for a fictional credit union. Score your own site above.

Example score
Needs attention

Your digital branch needs attention.

Your biggest opportunities are in website performance and accessibility.

riverbendcu.org

  • Website performance

    33/100
    • Needs work
      Mobile load time4.8s to show main content on a phoneCompress hero images, defer third-party scripts and serve modern image formats. Aim for under 2.5 seconds.
    • Needs work
      Secure connection (HTTPS)Some pages load without HTTPSRedirect every page to HTTPS and renew certificates automatically.
    • Could be better
      Mobile friendlyTap targets too close together on phonesGive buttons and links at least 44px of tap space and check menus on small screens.
    Digital Branch Websites

  • Accessibility

    40/100
    • Needs work
      Accessibility score72 out of 100 on the homepageFix the issues below first, then run a full WCAG 2.1 AA review across key pages.
    • Could be better
      Color contrast3 text elements are hard to readDarken light gray text and check text over photos and buttons.
    • Needs work
      Image descriptions17 images missing alt textAdd short, useful alt text to meaningful images and empty alt text to decorative ones.
    • Could be better
      Form labels1 form field without labelsGive every field a visible label so screen readers announce it correctly.
    Digital Branch Websites

  • Search visibility

    87/100
    • Good
      Found for “near me”#1 on Google near your main branch
    • Could be better
      Found for loan & rate searches#17 for loan and rate searches near your main branchPublish current rates on fast, crawlable pages for each loan type, with the city or region you serve in the page title.
    • Good
      Top result for your own name#1 when people search your name
    SEO & Local Search

  • Branch listings

    47/100
    • Needs work
      Listing accuracy56% of branch details matchRun the Branch Listings Scan to see exactly which directories are wrong.
    • Needs work
      Google Business ProfileNot found for main branchClaim and verify a profile for every branch, not just your main office.
    • Good
      Hours listedHours shown, including weekends
    SEO & Local Search

  • Reviews & reputation

    90/100
    • Could be better
      Google rating4.1 starsAsk for reviews at your happiest moments: account opening, loan closing, a resolved issue.
    • Good
      Review volume238 reviews on your main branch's Google profile
    • Good
      Recent reviews13 in the last 90 days
    • Good
      Replies to reviews90% have a reply
    Content Marketing

  • Social & content

    40/100
    • Needs work
      Profiles linked from your site1 social profile foundLink your active profiles in the footer so search engines and members can connect them to you.
    • Could be better
      News or blog updated77 days since last articlePublish something useful at least monthly. It helps search visibility and gives you things to share.
    Content Marketing

Why your Digital Branch Score matters

Your website is your busiest branch

It's open 24/7 and most members visit it before they ever walk in. The score shows how well that branch is staffed.

One number your board understands

Like a credit score for your digital presence: a single figure you can track over time, with the detail behind it.

Know what to fix first

Every area comes with the specific checks behind it, so you can see where a small fix will make the biggest difference.

Digital Branch Score FAQs

What is the Digital Branch Score?

A free score out of 100 that measures how well your credit union's online presence is set up to attract and convert members. It looks at six areas: website performance, accessibility, search visibility, branch listings, reviews, and social and content.

How is the score calculated?

Each area is scored from a set of automated checks on your public website and online presence, such as mobile load time, accessibility issues, search rankings, listing accuracy and review activity. The overall score is the average of the six areas.

Do you need access to our website or analytics?

No. The score only uses publicly available information. Nothing is installed and you don't need to log in to anything.

Is it really free?

Yes. You'll see your score and area breakdown without giving us an email. If you want the measured values and recommended fixes for every check, we ask for your contact details so we can send you the full report.

How is this different from the SmartSource Assessment?

The score is an automated snapshot. The SmartSource Assessment goes deeper: a strategist reviews your digital branch, benchmarks you against competitors and gives you a prioritized 90-day roadmap. It's also free, and the score is a good place to start.