Free branch listings scan
Are members finding the right branch?
Enter your branches exactly as they should appear online. We'll check them against the maps, directories and data sources members, search engines and AI assistants rely on.
- Check name, address, phone, hours and website for every branch
- Find missing listings and outdated details from closures, moves and mergers
- See exactly which directory needs fixing, and how
- Google Business Profile
- Apple Maps
- Bing Places
- Yelp
- Foursquare
- Data Axle
Scan your branch listings
Free, and it takes a few seconds. Start with your main branch.
What your report looks like
An example for a fictional three-branch credit union. Run your own scan above to see yours.
- details that don't match
- 19
- missing listings
- 5
- branches scanned
- 3
Needs attention. Members are likely seeing wrong or missing details across several directories.
| Directory | Name | Address | Phone | Hours | Website |
|---|---|---|---|---|---|
| Google Business ProfileMaps and search | ✓Match | ✓Match | ✓Match | ✕MismatchShows: Sat hours out of date | ✕MismatchShows: http://riverbendcu.org/old-branch-page |
| Apple MapsiPhone, Siri, CarPlay | ✓Match | ✓Match | ✓Match | ✓Match | ✓Match |
| Bing PlacesBing and Copilot | ✓Match | ✓Match | ✓Match | ✓Match | ✓Match |
| YelpReviews and search | ✓Match | ✕MismatchShows: 422 Main St | ✓Match | ✓Match | ✓Match |
| FacebookLocal pages | ✓Match | ✓Match | ✕MismatchShows: (503) 555-0179 | ✓Match | ✓Match |
| FoursquareFeeds many apps | ✓Match | ✕MismatchShows: 422 Main St | ✓Match | ✕MismatchShows: Sat hours out of date | ✓Match |
| Data AxleData aggregator | –Missing | –Missing | –Missing | –Missing | –Missing |
Where to fix first
Data Axle
1 mismatch · 2 missingSubmit corrections to Data Axle so outdated details stop flowing back into other directories.
Google Business Profile
6 mismatchesClaim and verify each branch in Google Business Profile, then correct the details and add holiday hours.
Yelp
3 mismatches · 1 missingClaim each branch in Yelp for Business and update the business information.
Facebook
3 mismatches · 1 missingUpdate each location page's contact info, or set up locations under your main page.
Foursquare
5 mismatchesClaim listings in Foursquare for Business. Its data is used by other apps and maps.
Apple Maps
1 missingClaim each branch in Apple Business Connect and update the place card.
Bing Places
1 mismatchClaim branches in Bing Places for Business. You can import corrected details from Google.
Why branch listings matter for credit unions
Members trust what the map says
When a listing shows the wrong hours or a closed branch, members show up to a locked door, or pick the bank down the street instead.
Credit unions change more than most
Mergers, renamed charters, closed and relocated branches, and new ATMs all leave old details behind on sites you've never logged into.
Search and AI read the same data
Google's map pack and AI assistants pull from these listings. Consistent details make it easier for them to recommend you with confidence.
Listings scan FAQs
What does the branch listings scan check?
For each branch you enter, it looks for a listing on major maps, directories and data sources, then compares the name, address, phone number, hours and website against the details you gave us. It flags anything missing, outdated or inconsistent.
Why scan every branch, not just our main office?
Members search for the branch closest to them. Each branch has its own listing on Google, Apple Maps and the rest, and each one can drift out of date on its own, especially after a move, a closure or a merger.
How does wrong information end up in our listings?
Listings are fed by many sources, including data aggregators that share information with hundreds of sites. Old addresses from a branch move, a previous credit union name after a merger, or a retired phone number can keep resurfacing even after you fix them in one place.
Is the scan free?
Yes. The scan is free and you'll see your score without giving us an email. If you want the full breakdown and fix plan, we ask for your contact details so we can send it to you.
Does this affect how we show up in AI search?
It can. Tools like ChatGPT, Google AI Overviews and Perplexity draw on the same business data that powers maps and directories. Consistent, complete branch details make it easier for them to describe your credit union accurately.
What should we do if the scan finds problems?
You can fix listings yourself, but you'll often need to claim and verify each one first, and then keep checking that old data doesn't creep back. SmartSource's SEO & Local Search service corrects your branch listings, keeps them consistent and monitors them over time.